What is house flipping? A basic guide

by Lori Madden 09/24/2023

House flipping is a popular form of real estate investment which involves improving a property to selling at a profit. Many savvy investors and DIY enthusiasts successfully make money flipping houses, but it’s not always as simple as it seems.

If you’re interested in learning more about house flipping, here are the basics to help:

How house flipping works

Flipping a house basically means investing time and money into improving the house with intent to sell it immediately rather than live in it. Many investors who flip focus on buying and then reselling one or more properties in a short time period. Flipped homes often sell for much higher than their original market value.

Is flipping a house profitable?

Flipping homes may seem like a simple way to profit in real estate, but there are certain factors involved in being successful. One of the main factors is timing. To profit on a flip, you need to complete the necessary renovations and sell as soon as possible.

If your flipping process costs more time and money than you expect, you can quickly burn your potential profits. This also counts for how long the property stays on the market when finished. The longer it takes to sell the home, the longer you’ll have to pay utilities and other expenses that come with it.

Find your ideal real estate market

Another major factor in determining whether a flip succeeds is the state of the real estate market. The market conditions need to be perfect to turn a profit buying and reselling properties. Even if you’re able to complete your work quickly, a competitive buyer’s market might cost you in lost time.

Additionally, you’ll need an excellent real estate agent who can help you sell as soon as possible. While you can certainly take a for sale by owner, or FSBO, approach, it may be worth your money to hire a professional to assist you with the sale.

Real estate investors who enjoy home improvement work are often the most successful house flippers. Knowing what improvements to make - and completing them quickly - is key to profiting from this strategy. With the right knowledge and market savvy, flipping houses can be an excellent way to make money in real estate.

About the Author

Lori Madden

As a Florida native growing up in Sarasota, I have seen my hometown grow from a sleepy coastal town to a highly sought-after destination along the shores of the Gulf of Mexico. After working in Chicago for 5 years, I returned to Sarasota and saw it through a new lens and really began to appreciate what makes Sarasota so desirable, including temperatures that allow for year round outdoor activities including tennis (a personal favorite), golf, boating, kayaking, fishing, paddle boarding, or just relaxing and/or shelling on our pristine sandy shores, including Dr. Beach’s #1 beach in the United States for 2017, Siesta Key! Sarasota’s cultural amenities are many and diverse, appealing to a wide range of arts lovers. Downtown Sarasota has become a destination in itself, drawing many new developments for those who want to be within walking distance of Main Street's offerings and the picturesque bayfront and marina. Foodies will find an eclectic mix of locally owned and operated restaurants offering something for everyone, and there are now Farmers Markets every day of the week in various locations throughout Sarasota, but the Saturday morning Farmers Market in downtown Sarasota draws the biggest crowds. Since 1988, my passion has been selling real estate, representing both buyers and sellers. I have been recognized by my clients and customers for an uncompromising work ethic and dedication to helping them achieve their real estate goals. Relying on my experience as a real estate paralegal and being highly organized, I am able to help make the transition between contract and closing a smooth one for my clients. With an eye for interior and landscape design, I've been known to pitch in and help Sellers minimize and/or reorganize their belongings in order to stage their home to maximize its sale potential. I specialize in out of state buyers looking for their piece of paradise along the Gulf Coast and make it a priority to keep them up to date on our quickly changing local real estate market. I welcome the opportunity to share with you all Sarasota and her surrounding islands have to offer!